Brain Age 2 Pops Up In Unlikely Places

Nintendo’s Brain Age 2: More Training in Minutes a Day for the Nintendo DS has become a big hit among several unlikely places, including Hair salons, RV shows and shopping malls.

“Many different people are sampling and playing Brain Age 2: More Training in Minutes a Day, including some people you might not expect to be trying video games,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “The title draws people in with its engaging game play, so this summer we’re giving all kinds of people a chance to energize and sharpen their brains while demonstrating that everyone’s a gamer.”

Brain Age 2: More Training in Minutes a Day contains a collection of 15 exercises to challenge users’ brains. Tasks include testing memory, math, reading and even music. Globally, sales have exceeding 14 million and continues to increase.

Between now and January, Nintendo will showcase Brain Age 2: More Training in Minutes a Day in a variety of expected – and some unexpected – locations:

A 50-City Mall Experience: Between now and Jan. 8, Brain Age 2 will be part of a 50-city nationwide mall game-play experience. Visitors can train their brains and check out all the latest Nintendo games. To find a location near you, visit http://wii.nintendo.com/malltour_07.jsp.
Alzheimer’s Association Memory Walk Events: As part of this nationwide event to raise awareness and funds for Alzheimer’s care, support and research, Nintendo is sponsoring booths at Memory Walk events in Chicago, Austin, New York, Washington and Los Angeles. Participants and visitors can sample Brain Age 2 and learn how to keep their minds active.
A Hair Salon (yes, a hair salon): In honor of National Self-Improvement Month, Nintendo has sent Nintendo DS systems and copies of Brain Age 2 to the new Nelson J Salon in Beverly Hills, Calif. During September, visitors to the salon will have the chance to freshen up the insides of their heads while stylists coif their tresses.
Nintendo Street Team Appearances: Members of the Nintendo Street Team will fan out across the country to show off Brain Age 2 at a variety of major landmarks and expanded-audience events like home shows and fitness expos, including the Atlanta Home Show (Sept. 28-30) and the Long Island Fall Home Show (Sept. 28-30).