Halo 3 First Week Sales Reach $300M
Microsoft and Bungie are setting an unprecedented step in the video gaming industry. The release of Halo 3 in the past week is astonishing with sales surpassing $300 million worldwide. The massive sales have also resulted in double the weekly average of sales of the Xbox 360.
“Halo is truly a cultural phenomenon, and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as entertainment and as an art form,” said Bill Gates, chairman of Microsoft. Halo 3 embodies our vision for the future of entertainment, where some of the world’s greatest creative minds will deliver a new generation of interactive storytelling.”
Xbox LIVE was taken over by Halo 3 players, with more than 2.7 million gamers have played Halo 3 on Xbox LIVE in the first week, representing nearly one-third of the 7 million Xbox LIVE members worldwide. Gamers worldwide racked up more than 3.6 million hours of online gameplay, which increased more than elevenfold to 40 million hours by the end of the first week, representing more than 4,500 years of continuous gameplay.
The Halo 3 launch produced $170 million in sales in the first 24 hours, marking the biggest entertainment launch in history, and beating out U.S. sales records set by blockbuster openings for entertainment events such as the release of Spider-Man 3 and Harry Potter and the Deathly Hallows.
October 4, 2007 at 8:07 pm | Business & Law, Shooters |
