SCE Polska Formed in Poland
So you thought Potatoes were the big thing in Poland, well think again. Sony announced today expansion plans to form Sony Computer Entertainment Polska in Poland. The new Polish subsidiary marks the commencement of a new focus by SCEE on the dynamic markets of the region from Czech Republic to Russia. The formation of SCE Polska is a result of the rapidly growing PlayStation Polish market. The Polish PlayStation business will be effective April 1, 2008.
“Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland”, said Hal Bame, SCEE’s Sales and Marketing Manager for Central and Eastern Europe, “and there are a number of very prominent and successful Polish retailers who are helping to invigorate the gaming market. Without a doubt, Poland is currently the powerhouse of growth in the games market in Central Europe, and SCEE’s formation of a wholly owned subsidiary in Warsaw will give even greater momentum to what is already a terrific success story. Our continued focus on this vibrant and energetic region has resulted in strong and exciting growth, and this latest move will take it to the next level.”
‘Our commitment to the Polish games market is clear’, said Marcin Ziobrowski, the General Manager designate of the new Polish subsidiary. “Not only have we today announced the launch of the Polish PLAYSTATION®Store, online store front for PLAYSTATION®3’s (PS3™) PLAYSTATION®Network, but we will also be focusing on delivering even more game titles to our Polish consumers in Polish. We already do this with PlayStation®2 and PSP™ (PlayStation®Portable) titles but we will also be localising PS3 titles as well.”
October 17, 2007 at 8:50 pm | Business & Law, Playstation |
