Guitar Hero 3 Sales Reach $115M In First Week
Activision is on its way to the best selling single product launch in the company’s history. Guitar Hero III: Legends of Rock has exceeded $115 million in sales since its debut on October 28, 2007 in North America.
The Guitar Hero franchise has remained the #1 best-selling franchise in the U.S. through September, according to the NPD Group. The franchise has sold more than six million units worldwide to date, according to The NPD Group, Charttrack and Gfk.
“Guitar Hero III is the game that everyone is talking about. It is the only video game to make the Toys “R” Us Hot Toy list for 2007 and Toy Wishes’ Hot Dozen 2007, which forecast the most popular holiday gifts of the season. Despite having significantly increased our production capabilities for the holiday, there is still a high likelihood that we will not be able to meet demand for this game on every platform,” stated Robert Kotick, Chairman and CEO, Activision, Inc.
Guitar Hero III: Legends of Rock will also offer new downloadable online content. The title’s first video game song pack, The Interscope Soundtrack Pack, was released at launch exclusively for the Xbox 360 and includes songs from Marilyn Manson, AFI and Flyleaf. In November, Activision will release three new downloadable video game song packs for the Xbox 360 and PLAYSTATION 3. Each downloadable pack contains three individual songs.
The Guitar Hero III soundtrack includes master tracks by such legendary artists as Aerosmith, Guns N’ Roses, The Rolling Stones, Beastie Boys and Pearl Jam as well as original songs by guitar icons Slash and Tom Morello.
Activision is planning on releasing Guitar Hero 3: Legends of Rock in Europe on November 28, 2007, which is likely to keep sales soaring high.
November 7, 2007 at 2:03 pm | Business & Law, Simulation |
