EA Donates Original Sim City to One Laptop Per Child
It doesn’t exactly qualify for the Humanitarian Award of the Year, but Electronic Arts has recently announced its donation of the original Sim City game to the “One Laptop Per Child” (OLPC) initiative. OLPC is a not-for-profit humanitarian effort to design, manufacture and distribute inexpensive laptops with the goal of giving every child in the world access to modern education. This is the first time a major video game publisher has gifted a game to the world.
“SimCity is entertainment that’s unintentionally educational. Players learn to use limited resources to build and customize their cities. There are choices and consequences, but in the end, it’s a creativity tool that’s only limited by the player’s imagination,” said Steve Seabolt, vice president of global brand development, The Sims Label. “The game should prove to be an incredibly effective way of making the laptop relevant, engaging, and fun, particularly for first time players. We are thrilled to be making this contribution to OLPC to help meet their goal of educating the children of the world.”
OLPC will begin distributing laptops in countries such as Uruguay, Peru, Mexico, Ethiopia, Rwanda, Haiti, Cambodia and India by the end of 2007.
November 8, 2007 at 2:36 pm | Business & Law |
