Blu-ray Movie Sales Surpass 1 Million Units In Europe
The Blu-ray Disc Association has announced sales of Blu-ray movie discs have surpassed the one million mark across Europe. According to Media Control Gfk International, of the year-to-date sales of high definition movie discs in Europe, 73% were in the Blu-ray Disc format and 27% were HD DVD.
This figure does not include the additional twenty million Blu-ray disc games sold in Europe, thanks in help to the PlayStation 3.
“This is an important milestone for Blu-ray Disc in Europe and proves once again that whenever consumers have the choice they decide overwhelmingly in favour of BD,” stated Frank Simonis, Chairman of the Blu-ray Disc European Promotions Committee. “Early indicators show that the Christmas holiday season will be exceptionally good for Blu-ray Disc across all categories from packaged media to standalone players and BD capable games consoles.”
Blu-ray Disc’s sales lead over the rival HD DVD format has increased each month since the PS3’s release in March, outselling HD DVD by 2:1 YTD and 3:1 since the launch of the PS3. The best selling Blu-ray titles year-to-date are 300 – the number one selling title in France, Germany, Italy, Spain, Benelux and Sweden and Casino Royale - the number one selling title in UK and Ireland.
“Blu-ray will inevitably prevail because Blu-ray delivers what consumers want: True High Definition picture without compromise, the best sound quality, the best choice in content, the most in special features, and of course the most disc storage capacity. No tradeoffs. No compromises,” commented Chapek.
November 27, 2007 at 4:28 pm | Business & Law |
