Guitar Hero Reaches $1B In Sales
Activision has set an industry standard in just the past 26 months with its extremely popular Guitar Hero franchise. According to The NPD Group, sales of the franchise have surpassed the one billion dollar mark in North America.
Guitar Hero III: Legends of Rock has made success on its own. The title was #1 in units and dollars for calendar year 2007, making it the #1 best-selling video game of all time in a single calendar year. Total sales for the Guitar Hero franchise have exceeded 14 million units since 2005 in North America.
“Guitar Hero is one of the biggest brands and one of the most powerful distribution platforms in all of entertainment today,” said Michael Griffith, President and Chief Executive Officer, Activision Publishing, Inc. “Guitar Hero’s popularity with broad audiences is a confirmation that video games have become a true mass medium.”
January 21, 2008 at 12:37 pm | Strategy | No Comments